CRM Analyst

Регион: МоскваТребуемый опыт работы: Более 1 годаПредполагаемый уровень месячного дохода:

не указан

Nestle, one of the world’s leading FMCG companies,
is lookig for highly motivated candidates for the position
of CRM
Analyst.

Main responsibilities:

·         
Assessment of club communications and promotional
activities according to their efficiency and
profitability

·         
Target optimization of marketing activities based on
customer profiling and segmentation

·         
Regular establishment of Key Performance Indicators
describing the customer behavior

·         
Identification of key trends and criteria that
influence customer behavior like consumption and
loyalty

·         
Recommendations for new or improved marketing
operations based on analytical results

·         
Spontaneous initiation of any analysis that can
generate customer insight or operational projects to add value to
the customer relationship

·         
Add hoc analyses and projects on any matter that raises
questions at some point in time

  

Knowledge and professional
skills:

·         
Degree in Mathematics / Statistics

·         
2-3 years experience in data mining related
activities

·         
Very good knowledge of SAS or SPSS a
must

·         
Analytical experience using software tools in a
business oriented environment

·         
Outstanding analytical skills

·         
Statistical competencies

·         
Good software literacy

·         
Comprehension of business issues and generation of
appropriate analyses

·         
Strategic and pragmatic thinking

·         
English fluent

...

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