CRM Analyst
Регион: МоскваТребуемый опыт работы: Более 1 годаПредполагаемый уровень месячного дохода:
не указан
Nestle, one of the world’s leading FMCG companies,
is lookig for highly motivated candidates for the position
of CRM
Analyst.
Main responsibilities:
·
Assessment of club communications and promotional
activities according to their efficiency and
profitability
·
Target optimization of marketing activities based on
customer profiling and segmentation
·
Regular establishment of Key Performance Indicators
describing the customer behavior
·
Identification of key trends and criteria that
influence customer behavior like consumption and
loyalty
·
Recommendations for new or improved marketing
operations based on analytical results
·
Spontaneous initiation of any analysis that can
generate customer insight or operational projects to add value to
the customer relationship
·
Add hoc analyses and projects on any matter that raises
questions at some point in time
Knowledge and professional
skills:
·
Degree in Mathematics / Statistics
·
2-3 years experience in data mining related
activities
·
Very good knowledge of SAS or SPSS a
must
·
Analytical experience using software tools in a
business oriented environment
·
Outstanding analytical skills
·
Statistical competencies
·
Good software literacy
·
Comprehension of business issues and generation of
appropriate analyses
·
Strategic and pragmatic thinking
·
English fluent
...
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